The 321 Foundation empowers schools through their teacher training and school strengthening programs. As the organisation evolved they came to S&R to re-design their visual identity and narrative to best represent their current work.

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The new identity reflected 321’s forward-thinking innovative and optimistic work ethic. We also designed their marketing website, brand brochure, brand collaterals, and brand videos to translate their story across multiple mediums for a wide audience. This enabled 321 to confidently communicate their work to external audiences which in turn helped in their partner and donor acquisition strategy and in their team recruitment. 

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Tasked with the challenge to preserve this work culture within a rapidly growing team, we designed a set of Culture Cards to capture 321’s culture. These cards were the guiding principles for teams across the country and were used extensively for internal and external meetings.