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We are a small team doing targeted work to drive long-term impact. We take pride in designing solutions that are honest, practical and sustainable.

Our team has over a decade of experience working in and for the social sector in India. We understand the challenges and complexities of your work, and approach each project with deep empathy and an unbiased mindset. 


We work closely with your team to study your program, and understand the behaviour and needs of all the people you work with. Our learnings help us build solutions that can improve their experiences and increase your impact.


Meghna Rakshit

Partner, CEO

Meghna comes with over 18 years of marketing and communications experience with corporate and social sector companies. She worked on marketing strategy at Anand Bazaar Patrika and 9.9 Media, media planning at Mindshare’s New York and Mumbai offices, and then led the communications team at Teach For India. Meghna has an MBA from The Indian School of Business, and a BA in psychology and communications from Hamilton College, NY.


Harish Subramanian

Partner, Creative Head

Harish brings almost a decade of experience in interface design, design research, print production and 360 brand development. His work focuses on building accessible and inclusive experiences stemming from user behaviour studies. He uses human-centred design principles as his framework to develop design strategies and improve engagement. Harish holds a BFA from the School of the Art Institute of Chicago. His work has been internationally recognised and awarded the William Drenttel Award for Excellence in Design (2016).


Adhishree Parasnis

Senior Strategist

Adhishree has spent close to nine years in the education sector in India. She has vast on-ground experience in teaching and building communities with key stakeholders. Adhishree has previously worked as Senior Manager for Alumni and Partnerships at Teach For India, Strategic Consultant for Alumni Impact with Teach For Bangladesh, and Curriculum Design Consultant with Generation — McKinsey’s social arm. Adhishree has been a Teach For India Fellow, and holds a Masters in International Business & Emerging Markets from the University of Edinburgh.


Our Core Philosophy



There is an urgency in our work that requires us to push hard every day. Every minute or Rupee wasted is one opportunity further from seeing impact and change in the world. We push ideas, quality, expectation, and each other to arrive at the most impactful and efficient solutions we can think of. This is our commitment.



We grow as fast as we can change. We are constantly improving our processes, our assumptions, our understanding of reality, our solutions. This flexibility allows us to be ahead of the curve and tackle any challenges that come our way. It keeps us real.



We have deep humility and respect for the visionof our clients, the perspectives of our beneficiariesand stakeholders, our work and our team. We learn from one another and this collaboration helps us explore with an inclusive mindset and come up with breakthrough solutions. It keeps us grounded.

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