Habitat For Humanity India has been redeveloping communities through housing and sanitation for over 35 years. They were struggling to articulate and share the volume and depth of their work and came to S&R to help communicate their complex work and simplify it for a wide external audience to understand.

 

We crafted the narrative in a way that highlighted all the work areas of the organisation (housing, sanitation, and disaster relief). We used interactive design elements to simplify their data and showcase the reach and impact of their work in an engaging manner. We also simplified their online donation experience to encourage more online donations.

 

The combination of individual stories, interactive data, simplified narrative and call to actions worked well to increase traffic and interest in Habitat.